How we work
From your numbers
to a plan you can keep.
Here’s exactly what happens when you talk to us, what you get in writing, and how we are paid.
What to do, and why.
Handed over and explained to you, in person.
- Review call
- 20 minutes
- Your plan
- One page
- Then
- Every year
Step by step
What happens when you talk to us.
- 1
Book a review call
Twenty minutes on your numbers. Nothing is sold.
- 2
Get your one-page plan
What to do, and why, explained to you in person.
- 3
Invest with confidence
In your own name, after a suitability check, and reviewed with you every year.
You start with your numbers, not a product. The plan is where we earn your business.
How we’re different
What you can expect from us.
- 1
With us: We start with your numbers, in a calculator you can run yourself.
What you may be used toA fund recommended in the first meeting.
- 2
With us: No scheme is named until a suitability check is done.
What you may be used toThe product chosen first, and fitted to you afterwards.
- 3
With us: A one-page plan, handed over and explained in a meeting.
What you may be used toA long report in your inbox that nobody reads.
- 4
With us: Every commission we receive, disclosed in writing before you invest.
What you may be used toCosts explained only if you think to ask.
- 5
With us: An annual review against the plan and the rules you agreed.
What you may be used toA call when there is something new to sell.
In every plan
Protect your capital first. Then let it compound.
A simple plan you can hold through a bad year beats a clever one you abandon.
Your capital comes first
Money you need soon never depends on markets.
Risk stays where you agreed
Clear rules and a yearly rebalance keep it there.
Guardrails in writing
Your buffers and limits, agreed before markets move.
Time to compound
Ups and downs you can live with, so you stay invested.
Before you invest
What you get in writing.
Whether you ask or not.
- Every commission we receive, on each scheme we suggest and the ones it was chosen over
- Which fund houses we work with
- That schemes we don’t distribute may also suit you
- What a direct plan of the same fund would cost you
How we are paid
No separate fee. Not free, either.
The fund house pays us from the scheme’s expense ratio, typically 0.25% to 0.75% a year. You see every commission in writing before you invest.
₹250 to ₹750a year, on every ₹1 lakh you invest
What our registration coversFree calculators
Prefer to start on your own?
Two minutes each. Nothing you type is stored.
Your next step
Know your money will do what you need it to.
- Twenty minutes, on your own numbers
- Online or in person
- Nothing sold