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AMFI-registered MFD · ARN-286779

About us

Careful with other people’s money.

You want to know your money will last, without being sold to. That’s why we start with your numbers, never with a product.

Where your money goesEvery time

Straight to the fund house.

Never through us. Your units, in your own name.

Your bankyour accountFund housethe schemeYour unitsin your nameNorth Pole South Poleyour plan and reviewsCommission, in writingNever through us
Paid into
The fund house
Units held
In your name
Statements from
CAMS or KFintech
Registered with AMFI as
AMFI-registered Mutual Fund Distributor
Registration number
ARN-286779
Combined experience
20+ years

Our mission

Safeguard your wealth, then let it compound.

Steadily, clearly, and with you first.

Your capital comes first

Money you need soon never depends on markets.

Plain answers

No jargon, no hidden incentives. If a number is an assumption, we tell you.

Straight about what we are

And about what we are not. Regulation comes first in every decision.

Our registration

What we do, and what we don’t.

So you know exactly what to expect from us.

We do

  • Help you choose, buy and hold mutual funds
  • Give you advice incidental to the schemes we distribute
  • Build your one-page plan on your own numbers
  • Review your plan with you every year

We don’t

  • Act as a SEBI-registered investment adviser
  • Run discretionary portfolios (PMS)
  • Recommend individual stocks
  • Sell insurance, lend money or arrange credit
  • File taxes or give legal opinions

How we are paid

No separate fee. Not free, either.

The fund house pays us from the scheme’s expense ratio, typically 0.25% to 0.75% a year. You see every commission in writing before you invest.

₹250 to ₹750a year, on every ₹1 lakh you invest

What our registration covers

Who we help

Start from where you are. We’ll help with the rest.

Retirement Income

Retiring soon, or already retired, with money in FDs

  • A monthly income from your savings that rises every year
  • Your next three years of income kept safe in an FD or SCSS
  • Your plan reviewed with you every year
Learn more

Corporate Treasury

Owner-led businesses with cash locked up in FDs

  • A 90-day map of the cash you need, and the cash that sits idle
  • Idle cash in liquid funds, in your company’s own name
  • Nothing changes without your bank’s written confirmation
Learn more

Wealth Builder

Still earning, saving every month for something big

  • A monthly amount for each of your goals
  • Tested at a lower return, so one bad year won’t derail it
  • Moved to steadier funds as each goal gets close
Learn more

Come and see us. Or we’ll call you.

North Pole South Pole Financial Services
502, APNRT Tech ParkAtmakur, MangalagiriAndhra Pradesh 522503

By appointment.

Book a time to visit or call

Your next step

Know your money will do what you need it to.

  • Twenty minutes, on your own numbers
  • Online or in person
  • Nothing sold
Book a review call